Review of Hepworth Gallery

Barbara Hepworth was a Sculptor and Artist. Her work demonstrates modernism and modern sculptures. She was one of few female sculpture artists to gain international recognition.

The purpose of the event was to demonstrate the immense talents of Barbara Hepworth and other sculptors that were in the gallery. It was also to entertain its audience and educate them in the field of sculpting.

The Target audience was both genders, there was no limit however to ages, as any age could go if they had an interest or passion in art or sculpting.

The design of the gallery was a white hall space with many different rooms that played host to different types of artwork, from modern sculpture, to paintings and metalworks. It was laid out differently in each rooms, using glass cases, or just hung on a wall. This gave the museum an obscure feel.

The Exhibition was located in The Hepworth Galleries in Wakefield, one of only 2 museums dedicated to the work of Barbara Hepworth. This was suitable as it was a large space near a town, which is easy to access. The legal concerns are to make sure all the works are licensed and nothing has copyright.

The safety concerns are to make sure that there are no wires that people can trip over, exhibits and pieces have do not touch signs on, to warn the public, there are no hidden or exposed nails on portraits and paintings and no drink is brought into exhibits to avoid spillages.

I felt the gallery had a variety of interesting pieces in it, my favourite being an elongated African inspired sculpture. The gallery itself however was lack lustre, the white walls looked dirty, and some rooms had too much space and others not enough. The pieces were placed around in an unkept and untidy fashion in some rooms, looking as though they had not been taken care of. However the pieces were all itemised which made them easy to find in the exhibit.

Task 1- Non-Western Artist- Yinka Shonibare

Yinka Shonibare had an exhibition in Yorkshire Sculpture Park. The galleries were held in 3 of the indoor spaces as well as having one exhibit outside. The exhibits included sculptures, paintings, collages, film and photography works.
The purpose of the galleries was to demonstrate multi cultural art to the public. His works also try to abolish things like race and class, as he is a Nigerian artist which he feels is rare. He likes to express his individualism and identity in his work as well as multiculturalism, global food production and revolution, through playful pieces.
There content of the exhibitions was large, there was a whole mix of many different forms of art. There were sculptures like 'Alien Man on Flying Machine' to still films like 'Addio del Passato' as Yinka Shonibare likes to express himself and his views among many varieties and pieces of art.
The Target audience was all visitors to the park as there were exhibitions that all different races, sexes and ages could relate too.
The style of the exhibitions was mostly traditional and modern African culture however there was also western cultured themed exhibitions as well. However the African theme was most prominent.
The location of the event was Yorkshire Sculpture Park, in 4 different spaces within the park, with 3 indoor exhibitions and one outdoor. The location was very suitable as there is lots of space available both indoor and outdoor so the pieces that were not able to go outside had their own indoor space.
The park is accessible for wheelchair users and also has a licensed gift shop so that there will be no affecting legal implications for them to deal with.
The park has trained staff in first aid and there are always risk assessments before every exhibition to minimise the risk of accidents.    


The exhibit was good as there was a great number of interesting, multicultural pieces in the event, which I enjoyed browsing, however the outdoor exhibits meant that if it rained, there was little chance of going to see them, and some pieces were a long way from each other, in fair weather however, the exhibition would have had few negatives.

Write up of Vivienne Westwood Exhibition

The Vivienne Westwood Exhibition Launch was a gallery of Vivienne Westwood collections. It was displayed in only London and Sheffield in the UK. It is probably the biggest event that has been hosted at the galleries.

Purpose: The purpose of the event was to raise awareness of the exhibitions by social media and word of mouth. The awareness of the event was not just to raise awareness for Vivienne Westwood as she is already a high profile celebrity, but it was to attract attention for the galley. It was designed to attract lots of press coverage for the gallery and the area as well. It was also to show the hospitality of Sheffield and the Gallery.

Funding: The Sheffield council paid for the event as it would raise money for the city itself. It generated an estimated £1 million for the area itself altogether. The museum also made money from selling exclusive Vivienne Westwood merchandise.

Target Audience: The target audience was an array of people. VIP's from the music and fashion scene were invited, a member of the Arctic Monkey's attended. Funders and sponsors of the Sheffield galleries were invited to the event to show off the exhibit to them. Many local officials attended the event like the Mayor of Sheffield who made a high profile appearance. Key people from the music, art and creative scene of Sheffield were invited too. Journalists and bloggers were invited so they can write about the event and promote the gallery to those people that would be interested in the event, this would also help raise awareness. People who wear Vivienne Westwood clothing were invited as they would help give a feel for the event and promote the clothing. There was a strict guest list to prevent uninvited guests as it was such a high profile event.

Design/Style: Invitations were used which had an approved image of Vivienne Westwood, it had to be approved as otherwise the company may back out. There was a red carpet for the entrance of the event and many photographers at the entrance to take photos of the celebrities and guests. There was a strict event running order as there were many speeches from the council as well as Vivienne Westwood herself so everything had to be timed carefully.

Location/Suitability: Millenium Galleries and the Winter Gardens were purpose built to host events like these. They play host to an array of experienced event managers and staff. The gallery is all on one level and has ramps and lifts for disabled people at the galleries entrance. VIP guests had a 'green room' to relax in and go to so they do not get bombarded by the press and crazed fans. There was a PA system that had to be hired out as well as an externally hired DJ.

Legal and Financial: The venue had a alcohol license as it plays host to many events a year. All the creative aspects of the events needed approval by the Vivienne Westwood team. Some guests attempted to sell their tickets on eBay, the user ID's were logged and those people struck off the guest list.

Health & Safety: There were no drinks allowed in the gallery to prevent any spillages on the floor of the gallery or the outfits on display as many were one offs. The cables in the gallery were taped down to prevent people tripping over them. There was a max of 1000 people allowed in the gallery at once so the gallery staff had to be aware of numbers. Security on the floor had to be aware of people around the gallery and fire escapes had to be known. Broken glass and spillages had to be sorted right away to prevent health hazards.

There were around 25 staff on in the day, as there were 2 bars to be attended. The money was made as the event cost £6 per ticket, also people from other cities would buy lunch and souvenirs at the event which would raise money for Sheffield. The Gallery photographer took many photos as well as Dan Sumption and Jackie Bellamy. There were lots of shocking punk clothing items on display but this was not an issue as many of the people knew what they were in for.

The exhibition was good as the display had a large array of clothing from an eccentric and idolised British fashion designer. It was very well put together, with no displays too full or too empty. The Ambience created in the exhibit was good, as the soundtrack was not ignored, but it wasn't too loud, giving a calm atmosphere for quiet chatter about the pieces.

KTA 3: Planning for media exhibition script

Tramlines

Purpose- The purpose of tramlines is entertainment as it is a music festival held each year in the city of Sheffield, where bands from all over come to entertain crowds of people
Content- The festival plays host to a great number of bands all over the city, which entices many business' to help and support the event
Target Audience- The event is targeted at music lovers and people of all ages as Sheffield is a city known for its musical background therefore the event targets people from all over Yorkshire to attend
Design/Style- The style of the event is a music festival, therefore most of the stages are outside and on grassy plains to give the feel of a music festival
Location- All the locations are around Sheffield, often outside yet some are inside and are held at licensed clubs. As most of the stages are outside there is little concern about space for all the people, so the location choices are excellent for the event itself
Suitability- The event is well suited to its purpose as every location has access to many public toilets as well as many food and drink stands
Legal and Ethical- Every indoor stage has a licensed bar when distributing alcohol. Indoor stages require tickets to enter so they never go over their maximum capacity. All the outdoor events have licensed food and drink venues around them
Health and Safety- Safety bars and fences separate the crowd from the stage and all areas with cords and wires are cordoned off so to ensure the safety of the audience.

The Tramlines festival was a great event as it was free to the public. Making it free meant that the festival would be attended by many more people, which inspired me to go, as there was only one artist I wanted to see. The stages needed to be closer together as there was a long way to walk between stages, which was inconvenient if acts were on different stages. However as there was a large variety of acts so usually there was no need to switch stages, unless there was 2 specific acts you wanted to see in a small amount of time.

Unit 23: Write up of Industry Notes

99 Mary Street
99 Mary Street is a studio in Sheffield run by a graphics design company. The purpose of the event was to launch and raise awareness of the company's new space and re-establish themselves in Sheffield, whilst also selling some prints. The buildings old industrial feel, keeps the Sheffield theme well. The event was self funded by the company itself. The owners set aside a budget to spend and use on the event. This was used for paying staff, buying refreshments and the management fee. It ended up being around £3000. The event was designed to attract many professionals of the creative media industry in Sheffield. It is advertised for people who would like promote the arts on social networks. Also for people who would like to use the space or collaborate ideas. The posters made for the event were easy to read, they were informative but were minimalistic. The music in the main room was alternative 80's and 90's, mainly from Sheffield. The music was loud enough to hear but not too loud as to impair hearing other people. The staff wore branded t-shirts, and were all past A-level media students. The food was made to fit the Yorkshire and Sheffield industry theme, like black pudding lollipops. There was a ramp to allow disabled access, however there was no disabled toilets so but there was room for a wheelchair in the normal toilets. The PA had to be hired from an individual company, lighting was already in place. The rooms were laid out to allow flow of people between both rooms, and access to the bar. A temporary events notice had to be obtained allow the company to dispense alcohol. A showreel of visuals was used that were generated in house so no permissions were needed. A risk assessment was taken out, all cables were taped down and the bar staff were taught how to do all their jobs safely.

Doc Fest
People came from all over the world for Doc Fest, so many events are on at night. The purpose was entertainment, as it is a huge international film festival. Delegates travel from all over to watch documentaries and attend industry seminars so in the evening many varieties on entertainment are put on. One of the events was a roller disco called "sex and docs and rock'n'rollerskating". There was a very retro 80's theme at the disco. The funding came from grants, sponsorship from the BBC, British Film Archive and the US embassy etc. The cost of the event is £200 for the full festival pass. The target audience is delegates and attendees, as well as film and documentary industry professionals of any age. The style of the disco is 70's and 80's roller disco. The music was loud for a party atmosphere. The logo of the event was prominent around the building and inside it. External signage was needed as people were coming from all over. The disco was free to delegates who have a ticket, but cost £10 if not. The  premises was licensed so ID had to be given if the person looked under age. There were no beverages allowed near the rink. Roller skates are not permitted in the bar area. Skate guards were hired to skate around the rink to support guests. They were also qualified first aiders.   

KTA 1: Planning For Media Exhibitions And Events

Tramlines
Tramlines is a music festival held in the centre of sheffield every year The purpose is to entertain, music acts perform on stages at different venues around sheffield. Musicians from around the world come to play this and make themselves known. The target audience is for all ages, as tickets are offered to under 5's as well. It is a Casual music festival in the city which is held in many areas around the city centre, for example; Devonshire green, O2 academy etc. The event takes place in many areas around sheffield, the areas are very large and are able to cater for food and drink as well as the stages


Millenium galleries
The millennium galleries are a part of the museum of sheffield on surrey street. The Galleries play host to a variety of events including exhibitions as well as events. Currently the gallery is hosting an event called designed to shine- 100 years of stainless steel. Many different pieces have been brought to this display. Many pieces are from steelworks around Sheffield to show how large the stainless steel business was for the city. It will also demonstrate that even though jobs have been lost in the industry, many companies still operate in Sheffield and it is still one of the leading producers of steel. (http://www.museums-sheffield.org.uk/museums/millennium-gallery/exhibitions/current/designed-to-shine-–-100-years-of-stainless-steel)


Yorkshire Sculpture Park

It is a sculpture park in Yorkshire that aims to challenge, inspire and inform people about modern art. It plays host to over 300,000 visitors a year. The current exhibition is about water, and was created by Lucy + Jorge Orta, one of the displays is The raft of Medusa. The target audience is open to anyone who wishes to learn about, appreciate and admire the artwork. Also many different exhibits and events are hosted here around the year. These events are held for a range of ages, and hold events for schools as well as communities. (http://www.ysp.co.uk/exhibitions/lucy-jorge-orta)

Doc Fest

Doc Fest is a documentary film festival held in sheffield every year. The festival is designed to entertain as well as to give new film writers the chance to get their film made nationally. The festival is attended by film makers, cinema group owners and the general public and is open to all ages. The funding comes from the BBC, the US Embassy and the Sheffield Council etc. Many night time events are put on around Doc Fest to keep people entertained who have travelled from around the world.

Zero Hours

Zero Hours is a display to be set up in the graves gallery in Sheffield. The display is a collection of foodstuff and other basic products purchased in the German Democratic Republic. Around the display there are many paintings hung from the Karl Marx period (1818-1883) This display will be open to the public and will be for everyone to appreciate (http://www.museums-sheffield.org.uk/museums/graves-gallery/exhibitions/coming-soon/art-sheffield-2013)